Blog

• Online campaigns – trials and tests

  03-11-2023

  The advertising ecosystem is constantly evolving. Currently, online advertising campaigns are a key pillar of effective marketing. A properly prepared campaign can encourage potential customers to perform an action, which leads to increased profits and strengthening the brand image. However, the first attempt is not always successful. That is why it is worth monitoring the campaign, measuring its effects and testing various options. What should one know about budget selection, performance analysis and strategy?

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• Online campaigns – advertising objective

  27-10-2023

  Advertising campaigns on the Internet are an important element of the marketing strategy of any company. The virtual world gives a wide range of opportunities to reach potential customers, build relationships and achieve specific business goals. However, effective actions require not only creativity, but also understanding the different goals of the campaign, such as building brand recognition, increasing website traffic, generating conversions or obtaining contact details. What exactly are they and how to choose the right one?

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• Internet campaign – slogans and content

  20-10-2023

  The role of the advertising slogan is extremely important. It is a short, catchy form of communication that has the ability to arouse emotions, easily become memorable and influence consumer choices. Let's check why a good slogan is so important, how it works on the psychology of the recipient and how to choose it properly to achieve the best effect of an online campaign.

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• Online campaigns – photos and graphics

  13-10-2023

  In times of popularity of online advertising, the effectiveness of campaigns depends largely on the role that graphics play. Currently, recipients are becoming more demanding and at the same time resistant to traditional forms of advertising, which is why the power of visual communication is growing. Whether graphics actually play a key role seems to be the overarching topic in the field of online marketing.

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• Online campaigns – targeting

  06-10-2023

  Today, advertising reaches the recipient mainly via the Internet. One thing is certain: skillful targeting and matching the message to the recipients plays a key role here. Online advertising campaigns are a powerful tool that allows you to reach specific groups of people. Let's check what are the key aspects of targeting in online advertising and how to use knowledge about target groups to create personalized and effective campaigns.

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• Campaign on the Internet – what messengers give

  29-09-2023

  Instant messaging allows you to keep in touch with friends and family around the world, and opens up new opportunities for businesses in the area of promotion and marketing. Ads have appeared in applications of this type recently and are still a novelty. Let's check what tools and forms are available, whether they are effective in building relationships with customers and how to balance the need for promotion with respecting the privacy of users. Can ads in Messenger or WhatsApp be a valuable support for business, or are they a challenge in maintaining positive interaction in the virtual world of communication?

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• Campaign on the Internet – what classic social media give

  22-09-2023

  Advertising plays a key role in building the success of companies and brands. Social media, due to their growing popularity, have become an inseparable tool in advertising strategies. Facebook, Instagram and YouTube stand out among the available platforms and give marketers many opportunities. Each of them offers unique tools, formats and strategies, which allows a marketer to effectively reach the desired audience. Let's take a closer look at what options these three platforms offer. Let's also check how social media are changing the face of advertising and what benefits they bring to both advertisers and users of these platforms.

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• Blockchain - what's worth knowing? Part VIII - Blockchain versus NFT

  15-09-2023

  In the world of blockchain technology, one of the latest and most exciting trends is NFTs, or Non-Fungible Tokens. But what are NFTs, how are they related to blockchain technology and what potential applications do they have? This section provides useful information on NFTs and their relationship to blockchain technology. To develop your knowledge of cryptocurrencies, you may want to sign up for an online training course through the Webinar Universe platform.

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• Blockchain - what is worth knowing? Part VII - security

  08-09-2023

  In today's almost fully digital world, where data is becoming an increasingly precious resource, security is a key component of any technology. Blockchain, the technology behind cryptocurrencies such as Bitcoin, Ethereum and Ripple, is often praised for its unique security properties. But how exactly does blockchain provide security and what are its potential weaknesses? In this part of the Blockchain article series, the focus is on security. It will discuss how blockchain provides security, the potential weaknesses of the technology and best practices related to blockchain security. There is also an analysis of the future of security in blockchain technology and the potential implications of this....

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