Blog

• Positioning - what to do to show up

  03-02-2023

  Advertising is a lever of commerce. However, its forms are changing over time, with the development of new technologies. In the past, advertising was mainly done through leaflets, banners and posters. The press, radio and television were also used. Today, it is widely recognised that the internet offers the opportunity to reach the largest audience and, importantly, from the right target group. However, internet marketing consists of a number of activities, one of which is positioning.

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• Sponsored article - a form of effective advertising

  27-01-2023

  A sponsored article is an excellent way to promote a company. It differs from classic advertising and has a chance to attract the recipient's attention, make him or her interested by a dose of factual knowledge instead of mere advertising slogans. Additionally, such an article positively influences the customer's perception of the brand. It can also increase traffic to the company's website. What exactly is a sponsored article and how does it help with advertising?

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• Positioning ... first steps

  20-01-2023

  Positioning is a concept familiar to anyone who runs a website or just wants to create one. It is a very complex process involving many activities. The objective is one - to stay ahead of the competition and appear as high as possible in Google searches for a given phrase. The process requires regular actions, updates and control, as the effects of actions can change over time - and the competition does not sleep. What else is worth knowing about positioning?

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• Personal brand - use yourself

  13-01-2023

  Thanks to the ever-evolving dominance of media and social media platforms, we are undeniably currently in the age of the influencer. This means that becoming a face, an ambassador, a friend, a brand representative is easier than ever. Such a manoeuvre pays off for brands and creators alike. However, in order to be a worthy ambassador for a foreign brand, you first have to be the face of yourself! And that requires a bit of planning and strategy first.

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• Secure account - how to protect your social media.

  30-12-2022

  Many threats await Internet users. Private data left in almost any place on the network is a tasty morsel for cybercriminals. The most valuable are passwords to bank accounts, but also - passwords to e-mail or profiles on social networks. The latter are used to send dangerous and malicious spam. How to protect yourself from this?

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• Social media - how to make a name for yourself on social networks

  23-12-2022

  Social media has become an integral part of our lives. It is here that we make contact with new people and maintain relationships with those we have already met. We view and post photos of trips, important events. Brands are also present on social media. This is an effective channel to reach new audiences. However, the condition is to gather around the profile people interested in the published materials. But how do you do it? And is it possible to run a business these days without using social media?

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• What next ... how to rebuild a brand after a crisis?

  09-12-2022

  It is said that mistakes are made by everyone. Anyone can make a mistake, do something wrong. In the case of a company, a mistake can cost it its good image. Crises make customers turn away from a brand, lose trust in it and are less likely to use its services. Does this mean that one crisis equals the downfall of a company? Is there any way to rebuild a positive brand reputation and keep customers coming back?

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• Public relations - Your face and your image

  02-12-2022

  Public relations in a nutshell can be described as a way of managing the flow of information. The data goes to customers, the audience, just as in advertising. The message also goes to the local community and the organisation's employees. To get this information to the right group, you need public relations tools that are tailored to the recipient. This is because information will reach the company's team differently and customers differently.

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• Hater … a threat to the company

  25-11-2022

  Hating is a popular phenomenon online. It focuses on ordinary internet users, those who post pictures or posts on their social media. However, hater is not only a problem for internet users. It is also a threat to businesses. A person who writes malicious comments does not just offend people, but can also seriously jeopardise a brand's image. What exactly is hate directed at companies and how can you protect yourself against it?

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