Blog

  • Graphics on the Internet - types and dimensions

    23-01-2022

    The basis of Internet advertising is graphics. Of course - to be effective, both graphics and text must be coherent and encouraging, but it is the visual form that first attracts the attention of the recipient. When creating such an ad, you must remember that it should fit the theme and the product itself, but also that it should be matched to the format of the ad. Each medium has its own dimensions of graphics and requirements for creation. What are the types of graphics in the network and how do they differ from each other?

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  • Content marketing - the revolution of the internet?

    16-01-2022

    Marketing has changed over the years. In the beginning, it was all about getting the customer interested in the product and encouraging them to buy it. The relationship between the company and the recipient was one-sided - the brand sent a message to the consumer, and the latter responded to it by buying the advertised product or not. The development of the Internet has forced some changes in the approach to promoting products and services. Internet marketing is mainly focused on valuable content, educating the customer, and building a mutual relationship - it is no longer just about advertising, but also about the customer's response.

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  • Social media - the effectiveness of regular advertising

    09-01-2022

    Social media is based on two main pillars: regularly inserted, valuable content and paid advertising. It allows you to reach a wider audience and specifically to a selected target group. This makes advertising in social media very effective, but it needs to be well designed. Here also counts good quality content and above all knowledge of your product and the target group to which it is addressed.

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  • Social media - the effectiveness of regular content

    in 02-01-2022

    Social media have become one of the main communication channels and ways to reach customers and fans of the brand. It is also one of the most popular elements of marketing communication, without which it is difficult to establish a relationship with the recipient. Because it is mainly about relationships. The essence of social media is to establish contact with customers or potential customers, and this contact, unlike classic advertising, can be mutual. However, in order to achieve the desired results, social media should be run with a cool head. One of the key rules here is regularity.

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  • Don't be afraid to speak out loud - public speaking

    26-12-2021

    Communication is the backbone of our society. It allows us to make contacts, influence decisions and motivate us to change. Without communication skills, the ability to progress in work and in life itself would be almost impossible.

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  • E-marketing – a world of great opportunities

    19-12-2021

    Marketing activities can be seen anywhere we look. All businesses want to reach as many potential customers as possible and increase sales of their products or services. Over the years, marketers' methods have changed considerably, but their goal is still the same – to gain new customers and retain the current ones. The goal of marketing, both traditional and e-marketing, is first and foremost to build consumer awareness that will be associated with a particular brand, product or service. A variety of techniques and activities are used for this purpose, and they have changed a lot over the years.

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  • The brand and your customer

    12-12-2021

    A strong brand is a base of the functioning of the company. It’s its identity, it influences its recognizability among the customers, the sale of products and services but most of all – incredibly facilitates further development. In times when the competition is rather huge, a strong brand is a guarantee of profits.

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  • Marketing... sales and advertising

    05-12-2021

    We see advertising anywhere we look. Its message is simple – it consists primarily in praising the virtues of products or services, highlighting their advantages so as to encourage customers to buy them. Currently, there are many different forms of advertising, as it is not limited to television or radio clips, but it is also prevalent on the Internet. It could be said that advertising has become a part of the modern world.

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  • Learning is the key to development – training platforms

    29-11-2021

    It is said that learning is the key to success. Many of us no longer have the desire to learn new things on completing our education. However, we should remember that lifelong learning has numerous advantages – it helps us develop, trains our memory and... improves our mood. By constantly expanding our knowledge and acquiring new skills, we gain a lot of benefits. Are you wondering if it's too late to start learning, or maybe it's too early?

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